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Beauty minis - Launch48
A Launch48 London team is giving beauty companies (FMCGs) better data to fix the wastage problem in sample marketing.
The start-up will release a facebook application, attracting beauty fanatics to sign up for their very own beauty minis.
Samples of beauty products are currently distributed through many channels that target wide demographics. The data we collect through facebook will allow better targeting for these beauty samples and therefore increase Return on Investment.
